Plans for 31 were first announced in May 2014 via a poster (above) that shows the words "a Rob Zombie film", a bloody clown face, and the number "31". Speculation was rife and Zombie was quick to point out that 31 would not follow Captain Spaulding (House of 1000 Corpses), nor would it be a new Halloween movie. Probably a good thing...
Zombie also confirmed that he would use crowd-funding to cover part of the movie's costs, because "as the years go on, the game changes all the time, and a movie that you could get made years ago, you cannot get made any more, because the business changes, things change." He added that crowd-funding would allow him to make a movie that might not have been otherwise funded traditionally and that "if you wanna do stuff outside the system, you’ve gotta function outside the system."
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